Experience Design Leader

About


Sarah Selser is a Product Design and Growth Leader.

I drive sustainable, scalable growth at the intersection of product innovation, data intelligence, and customer experience.
With a deep understanding of Product-Led Growth (PLG) and full-funnel go-to-market (GTM) strategy, I help SaaS businesses unlock new revenue streams, accelerate activation, and improve retention across the customer lifecycle.

Throughout my career, I’ve built and led cross-functional teams that deliver measurable impact via optimized acquisition funnels, frictionless onboarding, and monetization strategies that align with customer value. I believe growth is a system, not a silo; one that requires continuous testing, ruthless prioritization, and alignment across the organization. I'm passionate about scaling not just revenue, but the operational and cultural foundations that make long-term growth repeatable and customer-centric.

Let’s connect if you’re focused on launching high-potential products and scaling them with purpose.